Before founding Linea, she spent years as a COO and senior executive in PropTech and multifamily leading large-scale transformations, scaling teams, and fixing the friction between great ideas and real execution.

Today, she partners with fast-moving companies that are growing faster than their systems can handle. Her work lives at the intersection of strategy, operations, and technology — where growth tends to get messy.

Joanna doesn’t hand over a slide deck. She embeds, diagnoses, and rebuilds. She finds what’s stuck, designs what works, and makes sure change actually lasts.

If it’s swirling, stalling, or sideways, she’s probably already reaching for a whiteboard.