Sustain your next stage of growth with Linea
Hands-on fractional COO, CXO, and advisory partnerships that bring clarity, structure, and momentum to scaling PropTech and multifamily teams.
THE OPPORTUNITY
When your business outgrows your people and functions, you just need the right partner to step in, see the whole picture, and get things moving.
THE SOLUTION
Not every challenge calls for a full-time hire – sometimes you need C-level expertise without the long ramp-up.
Linea embeds executives who’ve led at scale to create structure, sharpen execution, and stabilize growth. Because we’ve been in the seat, we know what matters most — where decisions stall, how teams drift, and what it takes to align people, systems, and results.
Whether stepping in as a fractional COO, CXO, or senior advisor, we integrate quickly, assess what’s working, and strengthen the systems that keep performance steady.
Areas of Focus:
Operational Clarity – Build systems, workflows, and accountability that scale with your team.
Technology Alignment – Ensure tools, platforms, and data work together to support – not slow – your strategy.
Client Experience Leadership – Oversee client success across functions to exceed expectations and strengthen retention.
Vendor & Technology Oversight – Manage and optimize vendor relationships to ensure full value from every tool and partner.
Cross-Functional Leadership – Bridge departments, eliminate silos, and improve decision flow.
Strategic Advisory – Partner with executive leadership to plan, prioritize, and sustain long-term success.
who it's for – and
what it changes
Fractional leadership is for organizations that are growing faster than their internal capacity.
Maybe launches keep slipping, priorities pile up, or your tech stack has outgrown your team’s bandwidth.
Linea steps in to bring order to the swirl. We create clear reporting lines, tighten communication loops, and help leaders make faster, smarter decisions with the right information at the right time.
Because we’ve sat in your seat, we know how to get traction without disrupting momentum. Within weeks, projects regain rhythm, meetings start producing outcomes, and the business moves forward again — calm, coordinated, and fully aligned.
The right alignment turns even the fastest growth into clean, confident progress.
JOANNA HACKNEY
LINEA FOUNDER
